IED – Istituto Europeo di Design investigates regenerative tourism
Can tourism actually benefit both the environment and people? IED – Istituto Europeo di Design focuses on a new type of tourism that promotes a synergistic relationship between local citizens and visitors, with the aim of creating sustainable solutions to future needs and problems. With this in mind, and with the valuable support of Greenpeace, the school’s students were asked to develop and implement models and tools for a system capable of responding and taking action on the ongoing environmental crisis.
IED – Istituto Europeo di Design focuses on a new type of tourism (Limen project)
all images courtesy of IED – Istituto Europeo di Design
What can a city offer tourists? How can designers anticipate these needs and create solutions that make sense and respect the environment? How can these new proposals best be communicated to make them attractive and interesting to a wider audience? IED The students answered these questions with 2 projects, which were rejected thanks to the diverse subject areas and visions of the students and courses involved: head in the clouds (IED Milan) and lime (IED Roma).
Both projects have been enriched by an interdisciplinary and multi-city development coordinated by the research center at the IED – Advanced Research and Project Development Department – within the framework of the Sustainable Development Goals (SDGs) and the New European Bauhaus Values for Beautiful, Inclusive and sustainable cities.
Head in the Clouds is about creating different spatial roof solutions for buildings in Milan
LIMEN IS AN EXPERIENCE OF FLOATING PLATFORMS in Rome
Together with participating students, Limen is investigating possibilities for regenerative tourism in Rome – from courses in product design, communication design and graphic design – who develop a solution to meet both the expectations of locals (innovation) and those of tourists (tradition). The project is a fluid experience connecting places, people and nature, consisting of floating platforms where pedestrians actively regenerate the flow through urban horticulture and exhibitions of local crafts. Connected to the genius loci in both the center and the periphery, the design guides the visitor along the Tiber, chosen for its strong importance to the city.
Limen explores the possibilities of regenerative tourism in Rome as locals and tourists interact and learn from each other
Limen is a fluid experience that connects places, people and nature and consists of floating platforms
Head in the clouds finds roofing solutions in Milan
Head in the Clouds is a system to rethink the abandoned rooftops of Milan, keeping in mind 3 dimensions: physical, nutritional and spiritual. The students out communication design and interior design in IED Milano create different spatial roof solutions for buildings in three different neighborhoods, designing not only the new space but also a connection to the Milan community. The physical dimension was associated with the Manzoni district – a young and international district; the Food District, which includes Citylife, a residential, commercial and business district; and finally the spiritual with Tortona, a must for exploring art and design. The priority was to make green spaces accessible to all and to use abandoned places to give them a new life, to bring residents and tourists together through inclusive activities.