Finally a good use of AI? Coca-Cola’s new ad is a branding masterpiece

For decades we thought Edvard Munch’s The Scream was a depiction of existential dread, anxiety and alienation, all the while the artist just wanted a bottle of Coca-Cola. The new ad, titled Masterpiece, takes us on a tour of some of the world’s most famous paintings and sculptures, and it’s brilliant. It is also partly created with AI.

This new ad comes a year after the brand dropped the ball with its Coca-Cola Dreams campaign and rival Pepsi trolled the soft drink in its own Better With Pepsi ad. But Coca-Cola’s new Masterpiece commercial (below) is real.

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