Grocers in New York City are getting a break room to recover between deliveries during the cold winter months.
Chick-fil-A, in partnership with its New York City restaurant operators, has temporarily opened The Brake Room on the Upper East Side to “allow individuals working in the caterer community to rest, warm up, and make new ones during New York City’s harshest winter.” days to recharge your batteries,” according to the company.
Starting Thursday, everyone in the caterer community can access The Brake Room, where they can rest, use the bathroom, store a bike, charge their phone and get free WiFi and drinks. It is open from Monday to Saturday from 11 a.m. to 7 p.m. until mid-April.
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To participate, workers only need to provide proof of a delivery within the last week via an eligible third-party grocery delivery app.
The Atlanta-based chain said it was important there was a dedicated space for the Big Apple’s more than 65,000 caterers to “take a break and refuel.”
After the outbreak of the pandemic in 2020, the food delivery business soared as millions of people were forced to seek shelter at home. The grocery delivery market more than tripled in size from 2017 to 2021, according to data from global consulting firm McKinsey & Company.
Though strict lockdown measures are long in the past, food delivery services remain an important part of a restaurant’s business.
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During an earnings call earlier this month, Uber CEO Dara Khosrowshahi told analysts that “the post-pandemic delivery category has been quite resilient, certainly more so than many other categories that have benefited from the pandemic.”
For Chick-fil-A in particular, “the caterer community has become an increasingly important part of every restaurant’s business, with the highest number of Chick-fil-A restaurant deliveries in Manhattan reported during the winter months of 2022.” company continued.
Jared Caldwell, a Chick-fil-A owner and operator in New York City, said he sees the same workers dropping in multiple times a day, almost every day of the week.
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“The food delivery community helps drive our businesses forward, and this is just our small way of showing appreciation for everything they do,” Caldwell said.