Apple wins its first animated short Oscar and is wonderfully on-brand

Apple won its first short animation Oscar for the sentimental The Boy, the Mole, the Fox and the Horse. Intimate and beautifully hand-drawn animation reflects life and couldn’t be more apt for Apple.

The tech giant’s mantra is “Simplicity, Creativity, and Humanity,” and illustrator Charlie Mackesy’s meditation on the meaning of it all through the meandering minds of the title characters sits charmingly in harmony with Apple’s first animated short Oscar. The animation has a clean design and a delicate, universal message that just suits Apple well.

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