According to a new report from Apple, Apple has “expressed interest” in acquiring an NBA streaming package CNBC. Apple is among other prospects, including Amazon and NBC Sports, with NBCUniversal particularly interested in buying back NBA games.


NBCUniversal is seeking a deal that would allow it to air playoff games on the NBC network, with some regular-season games exclusive to the Peacock streaming service. The report doesn’t provide details on what other potential buyers like Apple might be interested in.

NBC used to have rights to the NBA until Disney and Turner Sports bought it more than 20 years ago, and negotiations cannot resume unless Turner Sports and Disney agree to waive an exclusive negotiation window that ended in the expires April 2024. The NBA could ultimately decide to extend its contract with Disney and Turner Sports rather than accept offers from outside companies, but there’s a chance Apple may make an offer at this point.

CNBC suggests the NBA could create two packages for bidders, with content for three or four partners split between streaming and traditional television.

Apple tracks sports content to attract new viewers to the Apple TV+ streaming service. The company has signed deals with Major League Baseball and Major League Soccer. MLS games will be available in February, with the MLS Season Pass costing $14.99 per month or $99 per season, while MLB content premiered last spring with Friday Night Baseball.

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