Earlier this month, Albertsons announced the launch of Sincerely Health, a digital wellness, health and care platform. The company explained that the main goal of the platform is to improve the well-being and health of thousands of customers who regularly interact with the brand.
Built using the insights of nearly 10,000 customers and employees, the platform offers a variety of services ranging from nutrition tools to integration with activity trackers and a telehealth tool.
Omer Gajial, Chief Digital Officer and EVP Health at Albertsons, stated, “We launch Sincerely Health with a unique intent to improve lives… As a grocery and pharmacy retailer committed to the health and well-being of our communities, we empower ours To give customers a connected and personalized view of their health across food, nutrition, activity, mental wellbeing and pharmacy services so they can make more informed decisions.”
By integrating with popular activity trackers like Apple Health, Fitbit, and Google Fit, the platform allows for easy coordination with people’s existing health routines. In addition, the platform also offers standard digital consumer health features such as: B. Management of telemedicine visits, status of pharmacy orders, vaccination histories, etc.
Overall, this is a bold move by Albertsons to remain competitive in an ever-expanding landscape of companies entering the consumer healthcare space.
For example, earlier today retail tech giant Amazon announced the completion of its merger with One Medical, with a mission to provide improved healthcare services to millions of people.
Neil Lindsay, senior vice president of Amazon Health Services, said, “Our mission is to make it significantly easier for people to find, choose, afford and engage with the services, products and professionals they need and stay healthy, and partnering with One Medical is a big step in that journey… One Medical has set the bar for a quality, convenient and affordable primary care experience. We are inspired by their people-centric, technology-centric approach and look forward to helping them continue to grow and serve more patients.”
Through this service, subscribing members can conveniently access “One Medical’s seamless in-office and 24/7 virtual care services, on-site labs and programs for preventative care, chronic care management, common illnesses and mental health issues.”
Similarly, famed pharmacy company CVS Health announced earlier this month that it would acquire Oak Street Health in a nearly $10.6 billion cash deal. Oak Street is “a leading value-based, multi-payer primary care company that helps older adults stay healthy and live more fulfilling lives… [it employs nearly] 600 primary care providers and has 169 medical centers in 21 states [and is] differentiates itself through its leading technology solution, Canopy, which is fully integrated into Oak Street Health’s operations and used in determining the appropriate type and level of care for each patient.”
With this venture, CVS has significantly increased its ability to better serve its millions of customers nationwide with timely and state-of-the-art essential services.
So while Albertson’s new business and marketing initiative is bold, it is by no means unfounded. Rather, the company is taking reasonable steps not only to remain relevant, but also to stay ahead of the curve by investing in the future of consumer services and healthcare.