Today, Addigy released its 2023 State of the Apple Device Management Industry Report for MSPs. The report is based on a survey of 480 managed service providers from around the world and covers various topics including Apple device management pricing, Apple device management and Apple device growth in the enterprise.
A key finding of the report is that managing Apple devices can be a lucrative new line of business for MSPs. According to survey results, MSPs who manage Apple devices charge twice as much as those who don’t and generate more annual recurring revenue. This is because managing and securing Apple devices in the workplace is complex and requires a high level of service that companies using Apple endpoints expect to pay a premium for.
Given the unique complexity of managing and securing Apple devices in the workplace, MSPs can easily charge a premium for these services without worrying about customers pushing back, said Jason Dettbarn, founder and CEO of Addigy. In our experience, companies that buy Apple devices expect a premium for management and security, since the devices are more expensive than the competition and require a higher level of service.
Use of Apple devices in the workplace is also increasing, with 65% of survey respondents expecting their business customers to use Apple devices to increase over the next 12 months. However, the report also found that the top two reasons MSPs don’t manage Apple devices aren’t because of a lack of customer needs, but because they can’t. In particular, managing macOS devices is seen as a challenge by 30% of respondents, and 28.3% said they don’t have an Apple expert on their team.
The report also highlights the top challenges MSPs face when managing macOS devices, including updating operating systems and software; Establish a fast, reliable connection to remote devices; maintaining security and compliance; and onboarding new users.
Although Apple users are at greater risk of hacking and malware than ever, 33.9% of MSPs believe Apple macOS devices are more secure than Windows devices and require very little day-to-day management. However, the report emphasizes the importance of remaining vigilant and proactive when managing Apple endpoints to mitigate the risks of potential security threats and ensure customers’ IT environments remain as secure as possible.
Download the full report to learn more.
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