5 nostalgic font trends for 2023

There is a prevailing sentiment that font trends in 2023 are looking to the past. Nostalgia keeps the past in mind and dominates the dominant typographic trends identified by our creative community. However, how this manifests varies widely by trend—from channeling reassurance and comfort to pushing boundaries in response to pervasive social anxiety.

It’s not just sentimentality that fuels this nostalgia. In the wake of the pandemic, people are spending more time online than ever before. The attention economy is booming, and as such, the competition to capture—and maintain—consumer focus is fierce. Our social feeds are filled with videos designed to loop endlessly, and the idea of ​​channeling bygone eras through type design creates a visual cue for people to take refuge and pause amidst the noise.

Leave a Reply

Your email address will not be published. Required fields are marked *