by The ebb and flow of color trends reflects the state of the world and the times we live in. In recent months society has been marked by increasing economic pressures, political divisions, war and an ongoing climate crisis – no wonder this year’s color trends are a bit contradictory.
In 2023, there’s a clear division between nostalgic, soothing color palettes that convey a comforting sense of escapism, and more rebellious, saturated color schemes that draw on the challenging social environment.
Identified by our global community of freelance designers, the following five color trends capture and express a range of responses: from warm, nostalgic comfort to bolder, sharper hues that pop off screens or packaging.
Whether you’re leaning towards optimism or realism (or even pessimism), this year’s color trends offer ample opportunities for creatives and brands to express themselves on both ends of the spectrum and somewhere in between. Of course, trends don’t always need to be followed, but just like with the latest illustration trends and graphic design trends, it’s good to know what they are.
01. 70’s nostalgia
Let’s dive into the color palette of yesteryear! That’s right, we’re talking about the earthy browns, mustard yellows, and avocado greens that graced your grandmother’s living room walls. But don’t worry, this isn’t a full blown shag rug revival (but who knows, we’re keeping an open mind). Instead, these retro tones are presented in a modern, sophisticated way.
Designers and brands are looking to the past and giving retro colors a modern twist. The 1970s color palette is reimagined in sleek, minimalist designs and made more accessible to a new generation of trendsetters.
Among the brands that do this well is Houseplant (opens in new tab) and DarlBar (opens in new tab), with the bolder, warmer tones creating a cozy, inviting style that doesn’t feel dated. It’s like the ’70s meeting the 21st century, and on their way back from disco they decided to work together on a killer color palette.
Whether you’re a die-hard vintage enthusiast or new to this trend, there’s no denying the ’70s are having a moment. Why not embrace your inner bohemian and add a little retro flair to your branding?
02. Mediterranean warmth
Imagine sandy beaches, crystal clear waters and lounging on a sun-kissed patio. That’s the feeling these colors evoke. Soft pinks, muted blues and warm neutrals come together in a palette that’s as calming as it is beautiful.
Incorporating this trend into your designs is all about instilling a sense of calm and serenity. Use these colors to create a peaceful oasis in a busy, hectic world. Whether it’s a website for a spa, packaging for a calming tea, or a logo for a yoga studio, the Mediterranean color trend is the perfect way to invoke a sense of calm.
Let these soft, gentle tones envelop you and take you to a place of relaxation and tranquillity. Your customers and clients will thank you!
03. Acid shades
Ready to add some serious spice to your palette? Look no further than super bright acid tones – the electric, eye-catching colors that are taking the creative world by storm. These hues are like a caffeine hit for your visual senses, adding energy and excitement to any design.
From neon pink and orange to bright yellow and green, these bold colors are perfect for making a statement. Whether you’re designing a brand identity, creating a mural, or creating a social media post, these colors demand attention and leave a lasting impression.
And honestly, who doesn’t need a little more brightness in their life? As we continue to navigate the ups and downs of this busy world, a touch of acid green or fuchsia pink may be just the pick-me-up we need.
04. Silver Chrome
Say goodbye to traditional color palettes and hello to edgy and youthful vibes. Moody Silver Chrome is a statement, a rebellion, a call to arms for the anti-establishment people out there.
So if you want to break free from the norm and express yourself in a bold and unconventional way, Moody Silver Chrome is for you. Embrace your inner rebel and show the world that you’re not afraid to push boundaries and challenge the status quo. It’s not just a color, it’s a mood.
05. Millennial Kitsch
Have you noticed that everything old is new again? That’s right, the millennial kitsch of 2022 continues this year. It’s like taking a trip down memory lane, but with a fresh coat of paint.
Those bright, bold hues that were ubiquitous in the early 2000s are back and better than ever. Think electric blue, hot pink and lime green. It’s like Lisa Frank has thrown up all over the design world and we’re wholeheartedly here for it. These colors are so playful and nostalgic that they give the feeling of being in your child’s room surrounded by posters of your favorite bands.
For more information on color trends, see the complete 99designs by Vista listing Trends 2023 (opens in new tab).
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