by - Nike and Tiffany & Co. are releasing their first $400 sneaker collab next month.
- The sneaker is just the beginning. Release accessories can cost buyers upwards of $1,000.
- Accessories include a sterling silver shoehorn, sneaker toothbrush, deubré and referee’s whistle.
Nike and Tiffany & Co. will release their first sneaker collaboration next month.
Sneakerheads haven’t shied away from expressing their disapproval of the shoe online after photos of the upcoming collab were leaked. rehearse and custom designs of how the shoe might have looked have also surfaced this week.
The official sneaker hit stores come primarily in black suede and feature a Tiffany blue Swoosh and silver heel plate. The shoes, which will be released on March 7th for $400, are also included four different sets of laces — white, black, yellow and blue. NBA superstar LeBron James recently wore a pair of the unreleased shoes ahead of a regular-season matchup between the LA Lakers and the New York Knicks.
But the sneaker dubbed the Nike Air Force 1 Low Tiffany & Co. “1837” is just the beginning. The accessory kit at launch will cost customers well over $1,000.
Many sneaker collabs typically involve apparel drops. But in classic Tiffany style, the luxury jeweler is selling a sterling silver shoehorn, sneaker toothbrush, deubré and whistle as part of the release. Each costs between $250 and $475.
—Tiffany & Co. (@TiffanyAndCo) January 31, 2023
Tiffany’s has a long history of selling everyday items in sterling silver. A Loop baby spoon is listed for $220 on his website. The brand also sells sterling silver photo frames, bowls and pens, among other things.
Since being acquired by LVMH in 2021 for $15.8 billion, Tiffany’s has worked on a number of collaborations, including partnerships with Beyoncé and Jay-Z, to shake off its dated image and appeal to younger customers.
In an earnings call last week, LVMH CEO Bernard Arnault told investors that Tiffany’s surpassed $1 billion in earnings for the first time in 2022, topping $11.5 billion.
“Everyone said to me, why are you buying this business at this price? That’s way too much,” Arnault told investors in an earnings call last week, referring to the Tiffany acquisition. “But I mean it might not have been managed in the most dynamic way, I won’t go into that at the time. But if it were listed today it would probably be worth twice as much.”
This is Tiffany’s first official foray into sneakers. In 2005, the jeweler’s banner colors were the inspiration for Diamond Supply Co and Nike SB Dunk.
Tiffany’s sister brands Dior and Louis Vuitton have released their own collaborations with Nike on the Air Jordan 1 and Air Force 1, respectively, in recent years. Each cost $2,000.
